{
  "publisher": "时光胶囊VR家庭影像",
  "name": "影楼与摄影工作室VR家庭影像试点评估表",
  "purpose": "帮助婚纱影楼和摄影工作室用真实试点数据决定停止、迭代或扩展VR家庭影像业务",
  "pageUrl": "https://vrfamily.timecapsulevrfilm.com/knowledge/vr-family-imaging-studio-pilot/index.html",
  "fileUrl": "https://vrfamily.timecapsulevrfilm.com/studio-pilot-scorecard.json",
  "evidenceBoundary": "试点数据不等于订单、收入、回本或加盟收益承诺",
  "privacyNotice": "评估表只记录经授权试点所需的汇总数据，不公开客户姓名、未成年人正脸、家庭住址、原始对话或未经同意的样片；试点数据不能被包装成订单、收入、回本或加盟收益承诺。",
  "fields": [
    {
      "field": "target_customer",
      "label": "目标客户",
      "guidance": "只定义一类首轮客户及其真实需求。",
      "example": "已有周岁照客户，希望增加三代祝福记录"
    },
    {
      "field": "minimum_product",
      "label": "最小试点产品",
      "guidance": "写清拍什么、不拍什么、时长、观看和交付。",
      "example": "20分钟周岁仪式VR段落＋普通屏幕兼容版"
    },
    {
      "field": "sample_size",
      "label": "试点数量与选择规则",
      "guidance": "限定自愿客户数量和入选条件，避免用个案代表市场。",
      "example": "3至5个自愿家庭，场地与宝宝状态可控"
    },
    {
      "field": "customer_understanding",
      "label": "客户理解与需求证据",
      "guidance": "记录客户能否复述产品价值、最重视的片段和愿意付费的交付。",
      "example": "4户能区分VR版与普通视频，3户重视祖辈原声"
    },
    {
      "field": "equipment_and_space",
      "label": "设备、空间与故障",
      "guidance": "记录机位、灯光、声音、数据量、场地限制和故障，不只列采购价格。",
      "example": "固定VR180机位；客厅动线可控；一次收音返工"
    },
    {
      "field": "total_hours",
      "label": "端到端总工时",
      "guidance": "分别记录咨询、场勘、授权、拍摄、复制、后期、质检、教学与售后。",
      "example": "每单合计18小时，其中后期与质检9小时"
    },
    {
      "field": "full_cost",
      "label": "完整成本",
      "guidance": "拆分设备折旧、人员、存储、差旅、软件、返工、体验设备和售后。",
      "example": "首轮只记录实际成本，不推算未验证规模利润"
    },
    {
      "field": "viewing_acceptance",
      "label": "观看验收",
      "guidance": "在目标头显和普通屏幕记录舒适度、完成率、理解成本和最常见问题。",
      "example": "全部完成普通屏幕验收，3户完成短时头显观看"
    },
    {
      "field": "authorization",
      "label": "授权与公开边界",
      "guidance": "区分拍摄、家庭交付、亲友分享、培训复盘和公开宣传。",
      "example": "5户同意家庭交付，1户另行同意匿名流程复盘"
    },
    {
      "field": "delivery_quality",
      "label": "交付与返工",
      "guidance": "记录母版、头显版、兼容版、说明文件、备份和每次返工原因。",
      "example": "全部按清单交付；两次因播放器说明补充售后"
    },
    {
      "field": "after_sales",
      "label": "售后与复现能力",
      "guidance": "记录客户教学、兼容问题、团队是否能按同一标准重复交付。",
      "example": "第二轮由另一名员工完成并通过同一验收表"
    },
    {
      "field": "decision",
      "label": "停止、迭代或扩展决定",
      "guidance": "根据预先写明的门槛做决定，不因已购买设备而强行扩展。",
      "example": "先迭代观看说明与后期流程，暂不扩大设备投入"
    }
  ],
  "steps": [
    {
      "name": "定义一个最小产品",
      "text": "限定一类客户、一个场景和可验收交付，不同时测试全部宝宝与婚礼产品。"
    },
    {
      "name": "取得自愿客户和分级授权",
      "text": "说明试点性质、费用、退出方式，并分别确认家庭交付与任何公开用途。"
    },
    {
      "name": "逐单记录端到端数据",
      "text": "把咨询到售后的工时、成本、故障、返工和观看反馈填入同一评估表。"
    },
    {
      "name": "用真实交付完成复盘",
      "text": "检查客户理解、观看舒适、文件交付、备份、售后和团队复现，不用宣传剪辑代替验收。"
    },
    {
      "name": "按门槛决定下一步",
      "text": "只有在需求、成本、授权和交付均可持续时才评估设备、培训或合作扩展；否则停止或缩小范围迭代。"
    }
  ],
  "updated": "2026-08-01"
}